Privacy Policy

LAST UPDATED AND EFFECTIVE: October 24, 2023

1. Our Collection of Your Personal Data

The Benchmarking Company, LLC (“TBC,” “us,” “we,” or “our”) offers and maintains the websites located at www.benchmarkingcompany.com and www.onevoicebeauty.com, https://pinkpanel.com, and https://guysthatgroom.com, including all subdomains and subparts, as well as our social media accounts on Facebook, X (formerly known as Twitter), LinkedIn, and other platforms (collectively, the “Site”). TBC also offers and maintains the PinkPanel™ and GuysthatGroom™ survey databases, accessible through www.facebook.com/thePinkPanel/ and www.facebook.com/guysthatgroom/ respectively, (collectively, the “Database”). When you visit the Site or participate in the Database, you may choose to provide us with personal data that identifies you. This Privacy Policy explains how we process and use your personal data, and it applies regardless of how you access the Site.

Please take time to read this Privacy Policy carefully. Please also review our Terms of Use.

BY CHECKING THE BOX PROMPT BEFORE SUBMITTING DATA TO US, YOU EXPRESSLY AGREE TO THE COLLECTION, USE, DISCLOSURE, RETENTION, AND DESTRUCTION OF YOUR PERSONAL DATA SUBMITTED TO US IN ACCORDANCE WITH THIS PRIVACY POLICY.

2. Personal Data We Collect

When you provide it to us, we collect information that identifies you (“Personal Data”), such as your:

Name
Contact information, such as email address, address, and telephone number
Age and other demographic information
Payment information
Account log in information, including password
Content of your interactions with or messages to us, including survey responses, emails, texts, chats, voice recordings, and communications through social platforms or other feedback

When you visit the Site or participate in the Database, we collect data from the device or browser through which you access the Site (“Log Data”), such as:

Your internet protocol (“IP”) address
Browser type
Browser version
Internet activity information, including your browsing history, search history, and information regarding your interaction with our website or advertisements
Statistics on your activities on the Site (such as the date and time of visits, the pages viewed, time spent at the Site)
Information about how you came to the Site
Data collected through cookies, chat applications, or other similar technologies discussed in more detail in the section below on cookies.

Much of this Log Data does not identify you personally. However, we may associate this Log Data with your Personal Data. When we do, we will treat any such combined data as Personal Data until such time as it can no longer be associated with you or used to identify you.

3. How We Use Your Personal Data

Broadly speaking, we use personally identifiable information for the purpose for which you provided it. If you engage us for professional services, we will use your name and contact information to fulfill your needs , including billing, and delivery. If you subscribe to the PinkPanel™ or GuysthatGroom™, we will use your information to contact you for potential survey participation. If you complete a survey, we will retain your information indefinitely and may use it to create non-personally identifiable data to be used for advertising, marketing, or trade. If you send us an email, we may use your email address and other information you submit to provide customer service to you.

We may also use your Personal Data or Log Data to administer our internal business activities, such as to design and arrange the Site content and functionality in the most user-friendly manner; to continually improve the Site to better meet the needs of our customers and prospective customers; to better understand visitors to the Site or Database participants; to manage your account, to provide customer service, or to make available other products and services to our customers and prospective customers; to create non-personally identifiable data to be used for marketing; to detect unauthorized activity on the Site; and to provide a service that is reliable, responsive, and efficient.

In addition, we may use third-party services and advertising networks, such as Google Analytics, that collect, monitor, and analyze Log Data to deliver online behavioral advertising that serves ads to you on our behalf on other sites throughout the Internet. We may also contract with third-party vendors to send email or text messages to customers or Database participants whom we think may be interested in our products or services.

4. How We Disclose Your Personal Data

No Sale of Personal Data

We are not in the business of selling your personally identifiable information. We consider this information to be a vital part of our relationship with you. Therefore, we will not sell your personally identifiable information to third parties, including third party advertisers. There are, however, certain circumstances in which we may disclose or transfer your Personal Data to certain third parties after obtaining your consent. By checking the box prompt before submitting your Personal Data to us, you expressly consent to our sharing your Personal Data, as set forth below.

For purposes consistent with this Privacy Policy, we may disclose your Personal Data to:

our parent companies, subsidiaries, and/or affiliates;
successors who may acquire your Personal Data if we sell, merge, reorganize, dissolve, or similarly change our ownership or corporate structure;
other companies we engage to perform business-related functions, such as:
- vendors who provide services to our customers;
- marketing agencies;
- database service providers;
- backup and disaster recovery service providers;
- email service providers; and
- payment processors.

Third parties to whom we disclose your Personal Data process your Personal Data in accordance with their own privacy policies.

We work with social media sites like Facebook, X (formerly known as Twitter), and LinkedIn, and with application developers who specialize in social commerce so you can connect to us, share your interests, express opinions about products and services, purchase our products, and generate interest in our products and services among members of your social networks.
Using these integrated tools enables you to share your Personal Data with other individuals or the public, depending on the settings that you have established with social networking websites. If you use third party social media features available on our Site, we or the third party may collect or share your data, including your Personal Data.
If you do not want us to be able to access information about you, including Personal Data, from Third Party Sites, you must limit data collection and disclosure in the privacy settings on the Third Party Sites. We reserve the right to remove the Personal Data or other data of any person for any reason we, in our sole discretion, deem appropriate.

Legally Compelled Disclosure of Personal Data

We may disclose your Personal Data if required to do so by law or in our good faith belief that such action is necessary to:

comply with a legal obligation;
protect or defend our rights, interests, or property, or that of third parties;
prevent or investigate possible wrongdoing in connection with the Site or Database;
act in urgent circumstances to protect the personal safety of users of the Site or the public; or
protect against legal liability.

5. Your Choices About The Processing Of Your Personal Data

You have the right to consent or withdraw your consent to the processing of your Personal Data at any time, subject to exceptions defined by law. If you change your privacy preferences in the future, that will not limit the lawfulness of any processing performed based on your prior consent. To withdraw consent, please email us at info@benchmarking.com and specify what you would like us to do. You may have additional rights, under the laws of your jurisdiction, with which we comply.
To stop email communications from us, you can also follow the unsubscribe instructions set forth at the bottom of our promotional e-mail messages. If you choose to limit our use of your Personal Data, you may not have access to certain functionality of the Site.

6. How We Secure Your Personal Data

We take reasonable steps to secure your Personal Data. However, no network, server, database, or Internet or e-mail transmission, is ever fully secure or error free. Therefore, you should take special care in deciding what Personal Data you send to us electronically.

7. How Long We Keep Your Personal Data

We will retain your Personal Data as long as you continue to use the Site or participate in the Database. You may close your account by contacting us. However, we may retain Personal Data for an additional period as is permitted or required under applicable laws. Even if we delete your personally identifiable information, it may persist on backup or archival media for an additional period of time.

8. How We Use Cookies

What Are Cookies?

A cookie is a piece of information that is placed on your web browser or device when you access and/or use the Site. Cookies store text and can later be read back by the Site or third parties. Cookies can remember the information you access on one webpage to simplify your subsequent interactions with the Site or to use the information to streamline your transactions on related webpages. Cookies may be session cookies (i.e., last only for one browser session) or persistent cookies (i.e., continue on your browser until they are affirmatively deleted).
Most of the cookies and other technologies described above on the Site are set by us (aka first party cookies) or are used in connection with the Site and set by third party service providers at our direction (“Third Party Cookies”). We may use Third Party Cookies with respect to each of the uses set forth below.

What Do You Use Cookies For?

We use cookies to recognize your browser and you as a unique visitor to the Site through an anonymous unique identifier. We use cookies to:

monitor and analyze how you use the Site;
remember your preferences to make your online experience easier and more personalized;
route Site traffic to effectively distribute the workload across servers; and
test new features.

In the future, we may use cookies placed by third parties to deliver focused online banner advertisements to you both on and off the Site.

How You Can Manage Cookies

You can manage cookies through your web browser’s option settings. You may be able to be notified when you are receiving new cookies and disable or delete cookies. Please refer to your web browser’s help section for information on whether you can and how to do this.

Many of the third party technologies that enable targeted banner advertising also allow you to opt out. Such third party service providers include Adroll, Rubicon, Google, Media Math, Perfect Audience, Quantcast, Retargeter, and Yahoo! among others. You can control your preferences directly with each such third party service provider.

You can learn more about cookies at the following third-party websites:

All About Cookies: http://www.allaboutcookies.org/; and
Network Advertising Initiative: http://www.networkadvertising.org/.

Note that if you disable, delete, or refuse to accept cookies, you may not be able to use some features of the Site and/or some of our pages might not display properly.

Do Not Track (DNT) is an optional browser setting that allows you to express your preferences regarding tracking by advertisers and other third-parties. We do not currently respond to DNT signals. Therefore, please be advised that third party web analytics companies may collect information about your online activities over time and across the Site and other online properties.

9. Data Not Covered By The Privacy Policy

The limitations in and requirements of this Privacy Policy do not apply to:

Third Party Sites: Any data you disclosed on websites not operated or controlled by us (“Third Party Sites”), even though we may provide links to them on the Site or in our emails. We are not responsible for the policies and practices employed by, or the content of, Third Party Sites. We suggest contacting those sites directly for information about their privacy policies and practices.
Non-Personally Identifiable Data: Any non-personally identifiable data we collect, including, without limitation, Log Data, domain names of your Internet Service Provider, your approximate geographic location, a record of your usage of the Site, the time of your usage, and aggregated personally identifiable information, but only to the extent the foregoing cannot be used to specifically identify you.
Aggregated Personal Data: Any aggregated Personal Data that can no longer be used to identify you will be treated as non-personally identifiable data under this Privacy Policy.

10. We Do Not Collect The Personal Data of Children

We do not intentionally or knowingly collect any Personal Data from children under the age of eighteen (18), nor do we target our emails to them. Children under the age of eighteen (18) should not submit any Personal Data through the Site or Database. We encourage parents and legal guardians to monitor their children’s use of the Internet and instruct them to never provide Personal Data through the Site or Database. If you believe a child under the age of eighteen (18) may have provided Personal Data to us through the Site or Database, please contact us at info@benchmarkingcompany.com, and we will use reasonable efforts to delete it from the Site, the Database, and our files.

11. International Privacy Laws

If you are visiting the Site from outside the United States, please be aware that you are sending information (including Personal Data) to the United States where our servers are located. That information may then be transferred within the United States or back out of the United States depending on the type of information and how it is stored by us. We will hold and process your Personal Data in accordance with privacy laws in the United States and this Privacy Policy. Please note that privacy laws in the United States may not be the same as, and in some cases may be less protective than, the privacy laws in your country, and while in the United States Personal Data may be subject to lawful access requests by government agencies.

12. Changes To This Privacy Policy

We may occasionally make changes to this Privacy Policy. If we wish to use your Personal Data for a new purpose not covered by this Privacy Policy, we will provide you with a new Privacy Policy explaining this new use prior to commencing the processing of your Personal Data pursuant to the new Privacy Policy and setting out the relevant purposes and processing conditions. If we change this Privacy Policy, your checking the box prompt before submitting Personal Data to us will signify your express consent to new uses of your Personal Data.

13. How You Can Resolve A Privacy Dispute With Us

If you have a complaint about this Privacy Policy or our privacy practices, we will work with you in an attempt to resolve your complaint. Please contact us at info@benchmarkingcompany.com. Please also refer to the arbitration procedures described in the Dispute Resolution section of the Site’s Terms of Use. BY CHECKING THE BOX PROMPT BEFORE SUBMITTING YOUR PERSONAL DATA TO US, WE EACH AGREE TO SETTLE DISPUTES ONLY BY NON-CLASS, INDIVIDUAL ARBITRATION, INSTEAD OF SUING IN COURT (EXCEPT CERTAIN SMALL CLAIMS). THE RULES IN ARBITRATION ARE DIFFERENT. THERE IS NO JUDGE OR JURY, LIMITED DISCOVERY RIGHTS, AND REVIEW IS LIMITED, BUT AN ARBITRATOR CAN AWARD THE SAME DAMAGES AND RELIEF, AND MUST HONOR THE SAME LIMITATIONS STATED IN THE AGREEMENT, AS A COURT WOULD.

To initiate an arbitration proceeding, you must send us a notice of your complaint that includes a written statement of your name, address, and contact information, the facts giving rise to your complaint, and the relief you are requesting (the “Dispute Notice”). The Dispute Notice must be addressed to: The Benchmarking Company, LLC, 11710 Plaza America Drive, Suite 2000, Reston, VA 20190 and sent to us as described in the Dispute Resolution section of the Site’s Terms of Use. If we do not reach an agreement to resolve your privacy complaint within sixty (60) days after we receive your Dispute Notice, you may commence an arbitration proceeding under the Dispute Resolution section of the Site’s Terms of Use.

14. How You Can Contact Us

If you have any questions about this Privacy Policy, our practices, or your dealings with us, or to exercise any and all of your rights, please contact us at info@benchmarkingcompany.com.